Founded in 2008 by lifelong best friends Bryan Krause and Kyung Kim, Finaflex began as a bold vision in the back of a small supplement store near Atlanta, GA. What started as a single product idea quickly evolved into a pioneering brand dedicated to redefining the supplement and healthy snack industry. Fuelled by innovation, passion, and a commitment to excellence, Finaflex is now recognized globally for delivering some of the most unique and effective products on the market.
Finaflex isn't just about supplements—it's about helping people reach their full potential. Whether you're striving for peak athletic performance, improved health, or a balanced lifestyle, Finaflex provides the tools to help you achieve your goals. The brand’s product line spans high quality supplements and innovative healthy snacks, all designed to support you on your journey to redefine yourself.
Finaflex upholds the highest quality standards, ensuring that every product is crafted with care and precision. Each offering reflects the founders' original mission: to create solutions that empower individuals to unlock their best selves.
At its core, Finaflex is a story of determination and friendship. Bryan and Kyung's bond, formed during their middle-school years in Fayetteville, GA, blossomed through college football at the University of Georgia and into their entrepreneurial journey. Their shared love for fitness and innovation has driven Finaflex’s evolution, pushing boundaries and consistently raising the bar.
From humble beginnings during the Great Recession to becoming an industry leader, Finaflex has never wavered in its mission. Today, the brand continues to grow, fuelled by the same determination and ingenuity that sparked its creation. With Finaflex, you don’t just get quality products—you get the promise of transformation and the chance to truly redefine yourself.
